Quantity vs Quality – How Many Followers Is Enough?
How many people follow you on Twitter? Hundreds? Thousands? But what do you really know about your followers? Have you sat down to think about what your business objectives for your Twitter feed? To gain as many followers as possible, or would you prefer a smaller number of more engaged users? The obvious answer is the latter, but how many of us fall into the trap of gauging the success of our Twitter feed by the number of followers – more than would probably care to admit it! In a world that is run by numbers, it’s an easy trap to fall into… We’re all guilty...
Read MoreA rose by any other name…..
After almost 18 months of blissful romance, my wonderful boyfriend got down on one knee and popped the big question, “Will you marry me?”. Following the initial shock and surprise of hearing him say those fateful words, of course I wasted no time in saying yes, yes and yes again – just in case he didn’t hear me, or he decided to change his mind when he realised what he’d done. Now here we are, two months on and wedding plans are coming on a storm with the date, venue, marquee and even the dress sorted. But there is one thing I am struggling with; should I change my surname to...
Read MoreAnnouncement: Ladies That Tweet hits Exeter for our next event!
We are pleased to announce the final details of our second event here at Ladies That Tweet and boy, do we have some great stuff lined up! The date for your diaries is 22nd March at 6.00pm and we will be hosting the event at Exeter Castle – a fab location right in the centre of Exeter. The theme for the event is ‘Using Social Media for Online PR and Crisis Communications’ and we are thrilled to be holding the event in partnership with CIPR West of England. You can expect to hear from a selection of expert speakers about how social media and PR are developing together, with a particular...
Read MoreWhat is influence, really?
The idea for this blog post came to me after a conversation on Twitter with @annholman and @juliabramble, where we were debating the importance (or unimportance, as we concluded) of influence measurement systems such as Klout. And it got me thinking, not just about influence measurement but the challenges of quantifying social media as a whole. Social media activity and conversations are notoriously difficult to quantify in exact terms – whatever you CAN measure, is the minimum of what is actually happening, in my (humble) opinion. It is nigh on impossible to quantify what is essentially...
Read MoreBack to Basics: Making The Case For Social Media
There is a lot of chatter around the topic of how best to convince the top dogs to spend their marketing budget on social media – how can you make key decision makers see the value in utilising these tools and platforms to achieve and extend their business objectives? Many other articles around this subject tend to have a firm focus on demonstrating quantifiable business objectives or utilising specific platforms to achieve these objectives. There is no denying that these are important parts of making the case for social media but in order to demonstrate these clearly, it makes sense to go...
Read MoreA few thoughts from Daisy Griffith on our first event
Unaccustomed as I am to public speaking, I have to admit that I had some conflicting emotions ahead of last night’s first ever Ladies That Tweet event. On the one hand I thought (and still do think) that it’s a fantastic idea and was hugely looking forward to meeting like-minded ladies from across Cornwall and further afield. On the other hand however, I was pathetically whimpering inside at the thought of having to get up in front of a room full of people and ‘say stuff’. Not just any stuff either, stuff that they might (please god, let them) find interesting – or at least not...
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