Zoe’s 2006 book Girl With A One Track Mind – Confessions of the Seductress Next Door which was based on her sensational award-winning blog by the same name, is an international bestseller, translated into sixteen languages, and is being adapted into a screenplay and stage-play. Her latest book Girl With A One Track Mind: Exposed which details her experiences of being ‘outed’ by the media, was published in 2010. Zoe was the subject of a Channel 4 Television documentary, The Sex Blog Girls, which has been critically lauded around the world.
Zoe is a ‘Distinguished Supporter’ of the British Humanist Association and an ambassador for the sexual health charity Brook, for whom she campaigns for improved access to sex education and services for young people, most recently with her Sex Appeal comedy benefit event. She writes and speaks about blogging, tech, feminism and sex.
Zoe will be speaking around the theme of online identity.
Gail’s worked in the creative departments of all types of agency from traditional ATL shops such as Saatchi & Saatchi, Bates Dorland and Ogilvy to the newer breed of agency like Ogilvy Action, Dialogue and Saatchi X. She’s always been astonished by the lack of female talent at the top in agency creative departments and believes Madwomen is in a unique position to understand how to communicate with female consumers. After all, a male creative has to try and imagine what it’s like to be a woman, but a female creative actually knows. Why should clients compromise?
Gail will be discussing the ways in which women use social media to engage and influence, then will look at how this in turn should influence female centric social media campaigns.
Devon Event at Exeter Castle – May 2012
Sarah Pinch is Head of Communications for University Hospitals Bristol NHS Foundation Trust. Sarah has worked for the NHS since May 2008, one month before the Trust achieved Foundation Trust status. She started her career at the BBC as a radio journalist, where she stayed for 11 years. She then joined an international development agency to set up their PR department, worked in a regional charity in the South West establishing a £15m appeal and spent five years with the transport company FirstGroup.
Sarah is also Chair of the West of England Chartered Institute of Public Relations and a member of its National Council. She is a governor at Bishop Road Primary, one of the UK’s largest and most successful primary schools and in 2011 won the inaugural IOD and CIPR Communications Director of the Year award.
You can follow Sarah on Twitter @ms_organised
Amanda Hirst heads a communications team at Avon and Somerset Police spanning media relations and PR, marketing and campaigns, events and web and social media. Last year she and her team dealt with a media deluge after Joanna Yeates went missing from Clifton, Bristol. Media interest in the subsequent murder investigation and trial that followed was unrelenting.
Later in the year, the team was inundated once again with requests from the media after the tragic multiple collision on the M5. Social media was an important communications channel for the police in each of these cases and has been used by the Avon and Somerset Communications Team as a standard communications tool for some time.
Amanda will talk about the power of social media and the importance of online communications as a trusted source of public information during the Joanna Yeates case and the M5 collision.
Katy Creates is the sole press officer at Cornish international disaster relief charity, ShelterBox (www.shelterbox.org). She has worked in pr for over four years across a variety of sectors but has a special interest in crisis communications and using social media for social good.
In her previous role as pr advisor at a south west-based communications agency she set up Devon Social Media Café which successfully connected local business people, artists, politicians, cupcake bakers, crime-scene cleaners and academics through real-world meet-ups and best practice sharing sessions.
This led to her role coordinating Plymouth’s first ever Twestival in 2010, an event which raised over £6,000 for charity, Concern Worldwide, making it the third largest local Twestival in the UK in spring 2010.
In her role with ShelterBox she oversees all media relations within the UK and manages several social media accounts. She has handled pr for the charity during major disasters including the Pakistan floods in 2010, the Japanese tsunami in 2011 and the Turkey earthquake in 2011, as well as lots of others in between.
Cornwall Event at Eden Project – October 2011
Molly is Social Business Director for 1000heads, the leading global specialists in word of mouth marketing. Using 360° social strategy, she empowers and trains businesses to adopt a social approach from the inside out. From establishing internal comms platforms to creating social media policies, from modernising recruitment to changing culture, she uses a combination of the latest social thinking and technology in a uniquely direct and practical way and has successfully deployed social business strategies across the UK, Europe, Middle East and US for the likes of Nokia, Mars, Cancer Research UK, Veria and LocateTV.
Molly is also President of WOMMA UK, the independent organisation representing the word of mouth marketing industry in the UK. Partnered with WOMMA in the US, WOMMA UK promotes ethics and best practice in the industry, and offers skills development and access to the leading practitioners for members ranging from data bureaus and research firms to creative agencies and bluechip brands.
Molly has presented keynotes on word of mouth and social business across the world, including the WOMMA Summit in Las Vegas; Like:Minds in Helsinki; Communicating the Museum in Malaga and Trigger Creative Conference in Sweden. She writes regularly on technology and culture for AdMap, The Guardian, Finch’s Quarterly Review, Bookdiva and her own cult site Hitchcock Blonde.
Daisy set up the first multi-platform social media strategy within BBC News, at BBC London. In its first year it won Best Use of Social Media at the Online Media Awards (beating Mashable.com).
She is currently creating the first analytics & metrics system to measure the success of the BBC College of Journalism’s social media training and output. She is also currently in charge of three social campaigns for the national charity Drinkaware on behalf of the advertising agency Ogilvy.
Her background is as a journalist: producing national and international television news programmes, managing production and editorial teams of up to 30 people. She’s good at thinking about, prioritising, and doing lots of things at the same time.
Daisy lives in Cornwall and is a well loved #surfreport contributor on Twitter.